Swot analysis was conducted to better determine both the internal and external aspects of the operating environment. The point of a swot analysis is to help you develop a strong business. The companys winning products include midsize, utility and compact vehicles. Strengths tata motors is market leader in automobile industry with high market share. Pdf tata motors porters five model and pest analysis.
In this this assignment, i will be focusing on tata nano car. It is the only fully integrated automobile manufacturer that now stands as indias largest and the worlds 5th largest passenger automobile and commercial vehicle manufacturing company with a product range designed to meet national and international transportation needs. A case study of tata motors honors thesis presented in partial fulfillment of the requirements for the degree of bachelor of science in business administration in the bertolon school of business at salem state university by michael crawford professor jian gu faculty advisor department of management. Tata motors is the asias largest and 17th largest automobile manufacturing company in the world.
Price is low provides compact size for its smaller size it supports grater interior afford high fuel efficiency. The swot analysis of the tata nano motors is given below. A case study of tata motor salem state digital commons. Tata was the first introducer of mini vehicles in india including tata nano and tata ace. Increasing per capita income fuelling aspiring needs 2. Tata motors produce low price car with low fuel consumption. Tata motors swot analysis swot analysis of tata motors. Swot analysis of tata nano the article delves on the fact that tata nano has failed to achieve its sales figures and carries out a tata nano swot to find out the reason price itself was a major strength factor for the mini magical vehicle which created a sensation all over the world. It was the first indian automobile company to list on the new york stock exchange. The swot analysis of tata motors shows how the automobile giant has maintained its strength even in a competitive market such as automobiles.
Tata nano harvard case analysis free download as powerpoint presentation. Commercial vehicles, utility vehicles and passenger cars are the important segments of the company. For this reason, the tata nano might not do so well in the italian market. Case study on tata nano tata motors has unveiled the worlds cheapest motor nano car the case discusses the making of tata nano, the worlds cheapest car, manufactured by india based tata motors. Tata motors ltd is a multinational corporation headquartered in. Swot analysis of tata nano and why it failed to deliver. Pdf customer satisfaction of tata nano researchgate.
Tata motors employee productivity percentage is higher. Innovative engineering of tata nano provides better facilities compared to same segment cars. The company has the largest market share in the indian automotive industry. Swot analysis tata motors automotive industry land. In tata motors swot analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Swot analysis alternately slot analysis is a strategic planning method used to evaluatethe strengths, weaknesseslimitations, opportunities, and threats involved in a project or ina business venture. Etop analysis for tata group by amritraj d bangera. This the comprehensive pestel or pestle analysis of tata motors which explains the external factors have impact on the company. Tata nano is one of the car produced by tata motors which is leading car manufacturing in india.
Download as docx, pdf, txt or read online from scribd. Is also the worlds 4th largest automobile manufacture. Tata motors began manufacturing commercial vehicles in 1954 with a 15year collaboration agreement with daimler benz of germany. Tata motors is indias largest automobiles company with approximately 70000 permanenet employees and it gain a revenue us dollar 38.
Introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company. A few of the top competitors for tata motors in terms of passenger. Tata motors in the car market swot analysis cheap and diversified products and big product range weaknesses 2011 now. The overall position of the tata motors can be analyzed with the help of swot analysis. Tata motors can also consider to launch up a new car in the market named as nano plus.
Tata motors swot analysis top tata motors competitors. Tata indica, estate, sierra, sumo are tata motors other cars. It is the leader in the commercial automotive sector, and ranked top three in the segment of passenger vehicles. Tata motors limited pestel analysis is a strategic tool to analyze the macro environment of the organization. For example after the daewoo acquisition the indian company leaned work. Management information system tata motor 3694 words. What is the swot analysis of tata nano car answers. The swot analysis availble in pdf, ms word, and zip file. Tata motors is a leading automotive multinational manufacturing company headquartered at mumbai, india.
They have been producing cars in india for a long time and slowly have ruled in the markets in india as well as abroad. Its product portfolio covers passenger cars, trucks, vans, coaches, buses, military vehicles. Search and upload all types of swot analysis of tata nano projects for mbas on. Analysis of the tata motors limited company in india. Established under the parent company, tata group, in 1945, tata motors limited has become indias largest automobile company. Positioning dilemma facing tata motors case study analysis. The case addresses the positioning dilemma facing tml and other issues affecting the performance of the nano in india. Tata motors case study by dasha kozhevnikova on prezi. Tata motors is one of the oldest multinational companies of india, founded in the year of 1945. Product features vehicle summary model basic car body type hatchback.
Pdf the aim of this research customer satisfaction of tata nano is to. Swot analysis of tata motors tata motors swot marketing91. Chandibai himatmal mansukhani college, ulhasnagar studying in m. Tata motors has strong background and reputation in the market. Swot analysis strengths the internationalisation strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. In january 2008, tata motors unveiled its peoples car, the tata nano. We propose to study and compare the valuations of ford motors and tata motors. Pdf financial and strategic analysis of ford motor company and. Doc startegic analysis of tata motors kumar gourav. Formerly known as telco tata engineering and locomotive company, it is headquartered in mumbai and is a subsidiary of the tata group one of the biggest business houses in india.
Home etop analysis etop analysis of tata motors pdf cost analysis tata motorsfull description. Hence, tata nano is going to be a major challenge for tata motors whereby. Pestel analysis of tata motors free pestel analysis. This is a huge opportunity for tata motors because nano car is the cheapest. Tata nano worlds cheapest new car is unveiled in india tata motors, one of the indias. Company overview tata motors limited is an indian multinational automotive manufacturing company. Established in 1945, tata motors is the part of tata group and its headquarter is located in india. Ratan n tata is the chairman of tata sons, the tata promoter company. In this assignment i am doing the swot analysis of tata motors. Tata nano harvard case analysis motor vehicle vehicles. Established in 1945, the companys products include passenger cars, trucks, vans, coaches, buses, sports cars, construction equipment and military vehicles.
The company is working to strengthen its position in automobile industry by adopting different strategies. Competitive advantage launch nano in other markets. Tata motors is the reputable brand in indian industry. As the nano s expected launch date neared, tata motors was experiencing a downturn in its stock pricefrom usd18.
Using this analysis in combination with a summary of the. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple of senior managers from india into the new market. Assignment 1 situation and swot analysis group 5 section 201 hoang vi khanh nguyen, iris zhou, akash multani, charles walker, may chau introduction the company that we have chosen to focus on for our analysis is tata motors, indias largest automobile company. In november, while overall auto sales in indias booming economy rose more than 22%, tata sold only. Com part ii, semester iii, hereby declare that i have completed this project on swot analysis of tata motors for the subject enterpreneurship management in the academic year 201516.
Its been a rough season for tata motors muchpublicized peoples car, the nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. The benefit is that tata has been able to exchange expertise. Swot analysis of tata nano by sayed arif in marketing.
Tata motors limited is the biggest car producer in india since 1945. This report will take a look at the marketing environment by which tata is surrounded. It has produces more than 4 million vehicles and has been selling around the world. Chevrolet also offered similar spinoffs of the nano. Tata has been consistent in introducing new user friendly vehicles especially in the previous decade.
We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. Swot analysis is an important for strategically formulation rule, which tata has to. This is a research report on swot analysis of tata nano by sayed arif in marketing category. Company profile the company was established in 1935 as a locomotive manufacturing unit and later expanded its operations to commercial vehicle sector in 1954 after forming a joint venture with daimlerbenz ag of germany. Subsidiaries of tata motors are successfully running and include jaguar, land rover, tdcv and hispano carrocera. Several indian automobile manufacturers such as tata motors, maruti suzuki and mahindra and mahindra, expanded their suzuki motor corporation of japan holds a majority stake in the company. The internationalization strategy so far has been to keep local managers in new acquisitions, and to only transplant a couple.
In this assignment i am doing the swot analysis of tata motors strength. However, analysis like swot and balanced score carding shall be carried out in. The information submitted is true and original to the best of my knowledge. Tata motors porters five model and pest analysis marketing essay. The industry is highly competitive with a number of global and. Swot analysis alternately slot analysis is a strategic planning method used to evaluate the strengths, weaknesseslimitations, opportunities, and threats involved in a project or in a business venture. Tata motors is headquartered in india and they are the market leader in india. Tata nano case analysis ratan tata, chairman of tata motors ltd. Analysis of marketing strategy for tata nano published on june 22. Tata motors limited swot analysis examines the companys key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. Tata motors is one of the leading motor vehicle producer in the world. Tata motors limited, formerly known as telco tata engineering and locomotive company, was formed in 1954. Swot analysis company profile is the essential source for toplevel company data and information. Positioning dilemma facing tata motors case study analysis background this paper presents an analysis of a case study of the nano, a car produced by the tata motors ltd tml, an indian leading automobile company.
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